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About the contest

The SW-STRAZY online shop and the Swarovski company present the 8th international designer competition NEW EDGES OF SHINING which is held in the Swarovski anniversary year - its 125th jubilee!

We all had to adapt to the new realities of the world. Priorities have changed in just a few months, whatever was considered important has faded into the background.
Everything inevitably changes before our eyes, and so we do. We notice things we have not noticed before in ourselves and our loved ones, discover new opportunities, abilities and creative potential within.
We are becoming increasingly more aware of ourselves and everything that surrounds us in a completely new way. We reveal NEW EDGES OF SHINING in ourselves. And we can shine just like crystal facets shine in the light, and each facet reflects light at its own angle
What new Edges Of Shining have you discovered in yourself?
How have the new circumstances of our lives affected you? Or the world around you?

14 nominations and 34 prizes, a lot of gifts and surprises from the companies SW-STRAZY and Swarovski await you, because the competition is held in the 125th anniversary year for Swarovski!

Exclusive gifts for the winners!
The work must mandatorily contain competition crystals – for more details see Regulations section. .
The star jury is represented by world champions in rhythmic gymnastics Dina Averina and Arina Averina and special Swarovski company jury
Contest's partners: Swarovski, Livemaster, Svetlana Gerasimova atelier.
Works are to be submitted until the 9th of September, 2020..


Jewelry Design. Necklace

(1st, 2nd and 3rd place)

The nomination includes neck accessories 

Jewelry Design. Earrings

(1st, 2nd and 3rd place)

The nomination includes earrings, clips, cuffs, mono earrings, etc.

Accessory Design

The nominations include bracelets, brooches, hairpins, headbands, combs, tiaras, belts, footwear, etc.

(1st, 2nd and 3rd place)

Handbag Design

The nomination includes handbags of any size and material.

(1st, 2nd and 3rd place)

Design of Leotards for Rhythmic Gymnastics

The nomination includes leotards for rhythmic gymnastics, decorated with crystals and rhinestones of Austrian production.

(1st, 2nd and 3rd place)

Performance Sportswear Design

The nomination includes all other costumes for performances: synchronized swimming, figure skating, ballroom dancing, etc., decorated with crystals and rhinestones of Austrian production.

(1st, 2nd and 3rd place)

Breakthrough of the Year. Necklace Design

The nomination is for beginners and only includes necklaces

(1st, 2nd and 3rd place)

Breakthrough of the Year. Design of Leotards for Rhythmic Gymnastics

This nomination is for beginners – masters who have not previously participated in the SW-STRAZY competition and do not have much experience in creating costumes, but desire to try their hand at the competition.
(1st, 2nd and 3rd place)

Anniversary nomination from a special member of the Swarovski jury

The special jury member will choose two works as winners – 1 among jewelry and accessories and 1 among sports nominations.

2 prizes

Audience Choice

All works submitted for the competition participate in this nomination. Two winners will be selected: 1 among jewelry and accessories, 1 among sports nominations.

2 prizes

Sports Accessories Design

The category includes tiaras, hairpins, bracelets, brooches, headbands, combs, belts, shoes, etc., decorated with crystals and rhinestones of Austrian production.

(1st, 2nd and 3rd place)

The Choice of Dina Averina and Arina Averina

The world and European rhythmic gymnastics champions Dina Averina and Arina Averina will choose their favorite among all the works of all sports nominations submitted to the competition.

1 prize

Special nomination from designer Elena Kostrikina

Elena will choose one favorite among all the entries in the nominations Jewelry Design. Necklace, Jewelry Design. Earrings, Accessory Design
1 prize

Nomination Opening of the Fair of Masters - Livemaster

1 prize

The representative of the Fair of Masters will choose one winner among the following nominations: Jewelry Design. Necklace, Jewelry Design. Earrings, Accessory Design, Handbag Design


50 mm commemorative gift crystals and a Swarovski crystal pen
A set of Swarovski crystals with exclusive crystals that are not on sale

Audience Choice. A set of Swarovski crystals with exclusive crystals that are not on sale

Special prize from designer Elena Kostrikina

Special prize from the Fair of Masters
Publication of an interview on the website, in the social networks of the FoM
Shop on the FoM platform for the winner for a period of 1 year

Special prize from a Swarovski representative

Special prize from Dina and Arina Averina

Why you need to participate in the competition

1 An opportunity to make a statement.
2 An opportunity to become a member of the partnership program from SW-STRAZY with the support of Swarovski (after the finals of the contest, SW-STRAZY recruits new partners, finalists and winners of the contest often become ones).
3 The possibility to implement joint projects with SW-STRAZY (master classes and sets of materials and other projects)
4 To promote, “pump” yourself as a master (increase the base of subscribers and the audience that learns about you and is willing to follow your achievements)
5 To receive an invaluable experience in the International Competition - new emotions, new skills, discovery of your talent (it is incredibly cool to be part of such a large-scale event)
6 Take your hobby and passion to the next level – turn your favorite activity into a business (raise sales of your products / master classes due to increased recognition and the status of a participant in the international competition)
7 The opportunity to publish one’s master classes on the Create Your Style international site (the winners will be invited to post their best master classes in English on the Create Your Style website - we open up the opportunity for the masters to enter the international market)


Representatives of the SWAROVSKI company

Initially the competition for designers was a joint initiative of and Swarovski Professional. Over the years, it gained more recognition and turned into one of the main events associated with Swarovski crystals: it is much-anticipated, that is why masters, designers, and we – the jury members – participate in it with joy. The competition creates the basis for communication of those who create, sell crystals and those who use them in their work, it helps us all to be better, to love our work more and to do it professionally!

Representatives of the SW-STRAZY company

The official distributor of Swarovski in Russia. 15 years of successful presence in the market and the implementation of the DIY and SPORT program in Russia. SW-STRAZY is not only an online store operating throughout Russia, but also a cozy showroom in Moscow, where master classes of the best designers and craftsmen on creating jewelry and inlay are held.

Guzel Bakeeva

Professional designer

Irina Prisyajnyuk

Swarovski Ambassador in Russia 2012-2016

Author and creator of RINABEAD jewelry

Galina Dietrich

Designer and founder of the Lumi-art store. Three-time prizewinner and winner of the Swarovski contests '15, '16, '17

The author of dozens of free workshops on creating jewelry from beads and Swarovski crystals.

Anna Braginskaya

Designer and teacher with many years of experience.

Prizewinner and winner of international competitions. The author of the projects Biserniy Likbez (Bead Campaign Against Illiteracy) and Tvori S Umom (Smart Create)

Elena Zavrazhina

Designer. Creates and teaches how to artistic embroidery.

Svetlana Gerasimova

The workshop specializes in the manufacture of exclusive swimwear for rhythmic gymnastics, figure skating, synchronized swimming, acrobatics, etc. The Russian rhythmic gymnatics team performs in the costumes of the workshop, as do stars of world rhythmic gymnastics such as Margarita Mamun, Dina and Arina Averina, Alexander Soldatov.

Silvia Patta

Carvico representative

Julia Annushkina

Workshop RGkup, founder

Elena Kostrikina

Swarovski crystals and beads jewelry designer

Dina and Arina Averina

multiple world and European champions in rhythmic gymnastics and SW-STRAZY ambassadors.

Fair of Masters - Livemaster

The first and largest D2C platform for handmade craftsmen, Russian brands and designers.
14 years in the domestic market
8,500,000 unique visitors per month
2,500,000 handmade copyright goods
We help people realize themselves through creativity.

Competition Dates

Events Dates Comments
Start of the competition May 28, 2020
Submission of entries until September 9, 2020
Upload of competition works to the site until September 14, 2020
Electronic vote, Audience Choice nomination until September 21, 2020
Selection of finalists - anonymous jury vote until September 21, 2020 Selection by the jury of 12 finalists in each nomination. Informing participants and finalists by e-mail
Publication of the authors of all entries September 21, 2020
Publication of the finalists of the competition September 23, 2020

Winners 2019

Video of the final event of the 7th International Contest of designers from SW-STRAZY and Swarovski company "Don't hide Emotions"

On the 9th on November 2019 the final event of the contest took place in Moscow, where the winners were chosen.

We are happy to present winners in different nominations!